As CEO, July's focus is on improving the performance of the snowboard core business for the benefit of customers, employees and the local community. She believes that the wood core for snowboards deserves sustainable production and value-added packaging. July has established himself as a strong and successful leader, becoming COO in 2018 and taking a leadership role in the development of the Gettinglong timber business in Xingtai, Hebei, China.
Before assuming this role, she was a committed leader and an easy-going mentor to all Gettinglongs. Today, she is overseeing the creation of new athletic brand trim and packaging possibilities, she is building a supply chain to better serve our customers, and she is leading the local economy through significant organic and acquisition-based growth.